Build competitive edge in the battle for digital mindshare and attract the attention of potential users.
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V2-HERO_Digital & App > Visual Design
Visual Design.
Make your product more attractive, unique, credible, memorable and ultimately more human.
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Create deeper impact and engagement with high quality design.
We help you stand out in your industry, building design systems, digital branding and user interfaces that drive consistency in your visual communication.
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Make a great first impression.
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Improve brand image & recognition.
Choose the right visual language to convey your brand voice consistently, improving recall and buiding trust.
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Optimise development cycles.
Speed up time to market, reduce costs and easily scale products with a strong, mature consistent design framework.
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Test impact and avoid complex rework.
Build clickable prototypes that identify design, usability and accessibility issues early.
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IN ACTION
IN ACTION - RideAmigos
RideAmigos.
Creating and establishing a unique digital brand through visual storytelling and purpose-driven design approach.
RideAmigos is a US-based commuter engagement hub used by businesses and communities to help commuters overcome parking, traffic and pollution issues. The RideAmigos.com platform was already offering excellent service, but there were significant challenges in terms of usability, design, and visual language.
Our solution focused on user experience by developing the product design alongside a comprehensive visual language, incorporating a distinctive visual identity with unique illustrations, color schemes, and typography. Extending this visual language to the companion app and corporate website resulted in a cohesive and engaging user experience across all digital platforms and enhanced brand recognition.
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Design systems.
Maintain design and visual consistency across products.
Strong brands have a consistent appearance across all platforms. Without clear and consistent guidelines, the development of new features or products is challenging, often resulting in legacy products with inconsistent branding and an outdated visual appearance and usability. Design systems solve this problem by providing a clear and organized set of standards to manage design at scale, allowing for growth and a consistent brand expression.
Once a design system is in place, applying it to other products is quick and straightforward. It provides a single source of truth for visual components, patterns, and styles used by both the design team and the software engineers who develop the software. Through consistent components and patterns, users know what to expect from an interface and interact with it more intuitively. Confusion and ambiguity are removed, reducing the cognitive load and improving overall user experience.
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Digital branding.
Tell your brand’s story visibly and effectively in an increasingly saturated digital space.
Digital branding is the process of creating design assets that establish and express your identity across digital channels, such as websites, mobile apps and social media. The goal of digital branding is not necessarily driving sales, but enhancing the awareness, relevance and perception of your brand, which will indirectly lead to improved KPIs and better customer retention.
Our teams will help you tell an authentic brand story, making your products and services memorable and striking a balance between emotion and functionality. We work in close collaboration to translate your corporate identity into an effective digital presence, helping you define or apply your brand’s personality and tone of voice in a digital context.
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UI design.
Create digital products that are as simple, intuitive and efficient as possible.
User interface (UI) design is the human-first approach used to build interfaces focusing on style and interactivity of digital products. We bring corporate identity as well as logic and structure to the UI design of your digital product. Components are crafted on top of a visual language and then assembled into modules and pages. Based on brand guidelines, the visual language defines the typography, colors, shapes, grid, and interactions, which are then assembled into interface elements such as buttons, navigation, iconography, etc.
Our UI designers help you prototype, test and improve usability for users with a wide range of accessibility requirements and devise multi-platform responsive UIs to handle presentation on different devices. We check design consistency, layout and visual clarity, legibility, accessibility, data visualization, navigation and information architecture, language, mobile usability and touchscreen users, error handling, forms and feedback and calls to action (CTA).
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Our customers.
Ascent works with over 150 businesses in the UK, Europe and North America. From global insurance, healthcare and retail to smart home devices, space exploration and cricket - we get to work with some of the sharpest minds in the brightest businesses.
Taking CX to the next level with AI for 200,000 members.
INSTITUTE OF CHARTERED ACCOUNTANTS
Empowering the evolution of online learning for a leading global platform.
LINKEDIN LEARNING
Improving health and well-being through data transformation.
GSK
Reducing time-to-market for automotive innovation.
BOSCH
Creating compelling omnichannel experiences from bar to browser.
BREWDOG
Empowering the actuarial community to solve problems with R.
SWISS RE
Rebuilding a complex online image editing application for scale.
PICMONKEY
Enabling data science teams to drive class-leading consumer engagement.
HARRODS
Sparking financial literacy and empowering young investors.
RAIFFEISEN STEIERMARK
Introducing formal QA processes, optimising delivery and improving software quality.
RHI MAGNESITA
Democratising data to engage new communities & protect the UK seabed.
THE CROWN ESTATE
Evolving a global infrastructure team into a proven Centre of Excellence for cloud.
BDO
Optimising performance & support with 360° insight into the elite Women’s game.
ENGLAND & WALES CRICKET BOARD
Digitalising orders, boosting efficiency and simplifying communication.
STRABAG
Promoting collaborative experimentation in sustainable food production.
SYNGENTA
Enhancing customer service with an intuitive online portal for managing insurance policies and claim processing.
GRAWE
Creating a seamless UX to simplify skin cancer risk assessments and build user trust.
SKINSCREENER
Improving experience and making life simpler for home automation customers.
HIVE
Developing an intuitive online tool for exterior landscaping design.
MEYER
Bringing on-demand to the UK’s favourite TV listing and review platform.
RADIO TIMES
Reducing cost, accelerating innovation and attracting new talent in healthcare.
PREMIER
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Explore our other services.
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Accessibility & Inclusive Design
Invest in accessibility and create a more inclusive and user-friendly experience for everyone.
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User Experience Design
Maximise your product and service potential with expert research, analysis and human-centred design.
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UX Research & User Testing
Collect insight and examine user behaviours to drive digital product design and software strategy decisions.
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Software Engineering
Next-level custom software development for secure, modern, functional and beautiful digital products and services.
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Let’s get started.
We’ll help you supercharge the delivery of your software products and projects, with the technical capabilities, platforms and processes to get you there on budget, on time, every time. Got a challenge in mind? We’re ready when you are.
Get In Touch
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