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V2-HERO_Digital & App > Digital Product Strategy

Digital Product Strategy.

Transform ideas into market-leading digital products that people will love to use.

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Explore your target market, get closer to your users and build clear and compelling value propositions.

We help you create thought-through, well-designed digital products and services that are right for your target market, easy to adopt and more likely to attract investment.

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Think design-first.

Drive creativity and innovate with a user-centric approach to problem-solving.

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Create competitive edge.

Differentiate with a strong, cohesive digital brand identity founded in user and market insights.

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Build compelling service blueprints.

Map and improve your service delivery process to drive higher levels of satisfaction and loyalty.

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Scope and sprint.

Rapidly prototype and test ideas to discover, define and scope your minimum viable product.

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IN ACTION

IN ACTION - Raiffeisen Bank

Raiffeisen Bank.

Helping Raiffeisen bank gamify investment education.

Raiffeisen Landesbank Steiermark, in collaboration with Graz University, recognized the challenge of engaging 25-35 year olds with investment education, where traditional methods would often fall short.

We set out to create an eye-catching interactive app that would deliver the perfect blend of education and entertainment to this target segment, making investment knowledge accessible and relevant. Sophisticated algorithms personalize user experience while interactive modules and challenges help to reinforce learning, building confidence and knowledge of savings and investments.

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Customer experience.

Design superior customer journeys and enhance service delivery.

Our approach to customer experience is designed to transform every interaction your customers have with your brand. Identifying key opportunities and pain points to ensure every touchpoint is seamless and engaging, our process leverages design thinking, service blueprints, design sprints, competitor analysis and innovation workshops.

These techniques ensure that your service design is not only innovative but also highly effective, building stronger customer satisfaction and loyalty. By deeply understanding your customers’ needs and behaviours, we create personalized, user-centric experiences that enhance your brand reputation and drive long-term success.

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Design strategy.

Establish a strong digital brand and streamline design operations.

Our design strategy focuses on elevating your brand’s digital presence through a blend of digital branding and DesignOps. We create a cohesive and impactful visual identity that aligns with your business objectives across all digital platforms.

By implementing DesignOps, we streamline design processes, improve efficiency, and foster better collaboration within your team. Our strategic approach ensures that every design initiative is purposeful and resonates with your target audience. We leverage data-driven insights and creative innovation to enhance user engagement and brand recognition, ensuring your brand stands out in a crowded marketplace.

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Product conception.

Develop market-ready digital products from ideation to launch.

The product conception process guides you from initial idea to market-ready product with a clear focus on discovery, information architecture, product scoping and MVP. We help you validate concepts through thorough market research and user feedback, ensuring your product meets real-world market needs.

Our scoping and discovery phases define clear project parameters, setting realistic goals and timelines and pointing to the right direction and processes. This holistic approach ensures your product is well-structured, aligned with business objectives, and set for success. By laying a solid foundation, we help you launch products that are innovative, reliable, competitive and well-received by end users.

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Our customers.

Ascent works with over 150 businesses in the UK, Europe and North America. From global insurance, healthcare and retail to smart home devices, space exploration and cricket - we get to work with some of the sharpest minds in the brightest businesses.

Taking CX to the next level with AI for 200,000 members.

INSTITUTE OF CHARTERED ACCOUNTANTS

ICAEW

Empowering the evolution of online learning for a leading global platform.

LINKEDIN LEARNING

Improving health and well-being through data transformation.

GSK

GSK

Reducing time-to-market for automotive innovation. 

BOSCH

Bosch

Creating compelling omnichannel experiences from bar to browser.

BREWDOG

Pouring beer

Empowering the actuarial community to solve problems with R.

SWISS RE

SWISS RE

Rebuilding a complex online image editing application for scale.

PICMONKEY

Enabling data science teams to drive class-leading consumer engagement.​

HARRODS

Harrods

Sparking financial literacy and empowering young investors.

RAIFFEISEN STEIERMARK

Introducing formal QA processes, optimising delivery and improving software quality.

RHI MAGNESITA

Democratising data to engage new communities & protect the UK seabed.

THE CROWN ESTATE

Parablennius

Evolving a global infrastructure team into a proven Centre of Excellence for cloud.

BDO

BDO

Optimising performance & support with 360° insight into the elite Women’s game.

ENGLAND & WALES CRICKET BOARD

Digitalising orders, boosting efficiency and simplifying communication.

STRABAG

Promoting collaborative experimentation in sustainable food production.

SYNGENTA

Enhancing customer service with an intuitive online portal for managing insurance policies and claim processing.

GRAWE

Creating a seamless UX to simplify skin cancer risk assessments and build user trust.

SKINSCREENER

Improving experience and making life simpler for home automation customers.

HIVE

Thermostat

Developing an intuitive online tool for exterior landscaping design.

MEYER

Bringing on-demand to the UK’s favourite TV listing and review platform.

RADIO TIMES

Hive

Reducing cost, accelerating innovation and attracting new talent in healthcare.

PREMIER

Case Study Premier Hero

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TILES_Other_Services_Digital Product Strategy

Explore our other services.

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UX Research & User Testing

Collect insight and examine user behaviours to drive digital product design and software strategy decisions.

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User Experience Design

Maximise your product and service potential with expert research, analysis and human-centred design.

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UI & Visual Design

Make your product more attractive, unique, credible, memorable and ultimately more human.

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Accessibility & Inclusive Design

Invest in accessibility and create a more inclusive and user-friendly experience for everyone.

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FOOTER_Lets get started section - Software & Design LINKED

Let’s get started.

We’ll help you supercharge the delivery of your software products and projects, with the technical capabilities, platforms and processes to get you there on budget, on time, every time. Got a challenge in mind? We’re ready when you are.

Get In Touch

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