The evolution of online learning began in 2002 with video2brain, an Austrian company specialising in video tutorials. Thanks to our design and engineering services it became Europe’s leading platform for educational videos and was acquired by Lynda.com in 2015 for $1.5 billion. This acquisition led to LinkedIn’s purchase of Lynda.com and the creation of LinkedIn Learning. In 2016, LinkedIn was acquired by Microsoft for $26.2 billion, and LinkedIn Learning became one of the largest online learning platforms with on-demand video courses taught by industry experts.

The brief.

Lynda.com needed to evolve to meet the growing demands of modern learners, ensuring a seamless transition to LinkedIn Learning while maintaining a high standard of educational content delivery. The brief emphasised creating an intuitive, user-friendly interface and seamless integration with LinkedIn’s ecosystem. The app needed to cater to a global audience, providing high-quality video content accessible across various devices. Additionally, LinkedIn prioritised a swift development timeline to expedite the app’s launch, aiming to position LinkedIn Learning as the leading platform in online education.

The solution.

Mobile App Development

We developed robust mobile applications for both iOS and Android platforms. Key features included offline viewing, in-app purchases, and improved accessibility, providing users with a flexible learning experience. Our efforts resulted in the Android app winning the Google Play award for Best Self-Improvement App in 2016.

Global Learning Platform

Along with scaling the platform to support a global user base we also engineered essential features and functionalities to enhance the learning experience, including personalised learning paths, data integration for real-time insights, and a seamless user interface.

Implementation

Our collaboration with LinkedIn involved:

• Engineering critical features: Implementing offline capabilities, ensuring app accessibility, and integrating key functionalities for enhanced user engagement.

• Reduced time-to-market: Utilising agile development methodologies to quickly bring the apps to market, ensuring LinkedIn Learning’s timely launch.

• Ongoing support and maintenance: Providing continuous support to optimise and update the applications, ensuring they meet the evolving needs of learners.

The outcome.

Our comprehensive approach and technical expertise were pivotal in transforming Lynda.com into LinkedIn Learning. Not only did we facilitate a smooth transition but also set new standards for mobile learning applications, solidifying LinkedIn Learning’s position as a leading platform in online education.

Key results:

• Award-Winning Apps: The LinkedIn Learning Android app received the Google Play award for Best Self-Improvement App in 2016.

• Enhanced User Experience: With features like offline viewing and personalised learning paths, the apps significantly improved user engagement and satisfaction.

• Global Reach: Successfully scaled the platform to support a diverse international audience, providing high-quality learning content worldwide.